In this collection, I have works that demonstrate my ability to take a brand and create mock examples of new campaign ideas. While focusing on the design aspect in each work, I still keep in mind how it could be marketed in the world.
Created using Canva, Adobe Illustrator, Indesign, and or Photoshop.
The World Runs on Dunkin’
To celebrate the 2026 FIFA World Cup being hosted in North America, this campaign reimagines Dunkin’s iconic slogan “America Runs on Dunkin’” into a global message: “The World Runs on Dunkin’”
This campaign concept focuses on bringing together fans from around the world through limited-edition packaging, social-first content, in-store experiences, and fan-focused storytelling. Designed with a vibrant, energetic visual identity inspired by international football culture, the campaign positions Dunkin’ as part of the excitement and routine surrounding game day moments. The idea behind this campaign opens many marketing opportunities such as “wear your team’s jersey, get coffee upgraded to a large for free”, allowing for viral portable social media moments throughout the tournament.
NIKE x YOU
For a brand campaign to be successful and gain as much reach as possible, it is important to optimize all forms of advertisement and marketing. When creating this idea for a NIKE x YOU campaign I also created an in store/billboard/print graphic, mock website landing page for the campaign, and real life physical demos of what the product packaging would look like.
I have created a mock representation of a project where the company, NIKE, begins a new campaign allowing its customers to develop and design their own shoes. Currently, NIKE allows its customers to pick from a selection of colors on their website and place those colors on the shoe before product shipment. In my concept, the customer would pick a selection of colors as paints that would be within their shoe package upon arrival along with a set of brushes for the consumer’s creativity to run free. This will in turn allow customers to create content to promote the new “personalized” shoe, creating trending hashtags, and more.
Unzipping The Accessible Future
Partner Credit: Peter Om
Unzipping The Accessible Future is a mock installation of an exhibit that could hypothetically be placed in the Cooper Hewitt Museum. This project required a full mock display, created in Adobe InDesign, of what the installation walls and interactive handouts would look like if there was an exhibit that spoke on designers who make easy access clothing for anyone experiencing a disability. With this project I was able to create realistic exhibition scales and have full creative control of what was displayed on each wall and handout. I created a color palette similar to ones chosen by the clothing designers and researched their creative process so I could translate their ideas into a mock display.
SALMUE Contact Care Kit
This is a mock product rebranding for SALMUE, a contact care brand. The product is a circular contact care kit and I created a package that the brand could use in stores. The large eyeball would be an optional sticker included in a plastic wrap in front of the product. The product would have a circular protective plastic shield around it. The package would hand on store walls, with a range of color options.
