Global Toy Company
Digital Marketing, Social Media Manager
Started role September of 2024 - Present
House of Marbles
Manage social media accounts such as Facebook, Instagram, and TikTok creating product content for brand marketing and website usage. Handle the trade and retail side of the company, dealing with
B2B and B2C.
While managing social media at House of Marbles, I successfully grew multiple company social platforms through content strategy, trend-driven creative, consistent posting, and audience-focused engagement.
Across TikTok and Instagram accounts, I contributed to significant increases in followers, likes, profile views, and overall account reach while strengthening brand visibility within both B2C and Trade/B2B audiences.
By creating platform-specific content, improving visual presentation, and staying aligned with current social trends, I helped increase engagement and expand the company’s digital presence across international audiences.
Digital Graphics.
Using Canva, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Lightroom
Skills: storytelling, scheduling posts, design, typography, rule of thirds, visual hierarchy
For this employer, I create digital graphics to promote products and sale information. As apart of the marketing team, I help decide which products should take priority for social posts during a given week. I make these decisions based on any holidays or events surrounding that time of the year, trending products, or products we are looking to clear out in inventory.
When I began working with House of Marbles, I noticed they did not have any visual demonstrations or reels of their products on their websites or social pages. As a toy company, I saw an opportunity to drive sales and clicks if the customer was able to see how the product works. In my role, I aim to create engaging video content so the customer is able to get a sense of what the product is like rather than just guessing based on a static image. I create video content for each product in both portrait and landscape so it can be used on multiple platforms, even in emailers.
Video Content.
Using CapCut, Adobe Premier Pro, Adobe After Effects, Canva, Excel, SharePoint
Skills: storytelling, scheduling posts, videography, animation, keyframes, commercial audio